communication with culture at its center
LatinX consumers influencing the center
Today, the fastest way to influence the center is to acknowledge the influence of minority markets.
No question there is powerful currency in connecting with multicultural audiences, primarily US Hispanics who represent 18% of our population today. Many businesses would like to reach them, yet view it as challenging, complex and of questionable value to dedicate resources and spend to finding them – given language, region, or culture nuance. Truth is, they are too big to ignore and well, focusing on them can impact your bottom line with new loyal consumers often marginalized.
We can demystify the opportunity for you, and deliver new untapped audiences who are younger, digital and brand loyal
and, even better – tap into new revenues you’ve left on the table.
We understand the power of Latino, Hispanic, and LatinX communities – in Spanish 0r English, whether it be in Miami, San Antonio, East LA or the Caribbean, we demonstrate their influence as an essential key to new growth.
Need support in Latin America?
No problem – with agency partners on board throughout Latin America, Europe, Asia – wherever you are, rbb is there, too.
creative beyond “Se Habla Español”
The days of one unified message for all are gone and simply translating copy isn’t the fastest route to their hearts or wallets.
It’s about respect and we know how to streamline and adapt existing assets or develop new ones so that your ad/marketing efforts can work cost-effectively for both the general market and the US Hispanic segment.
We live it. We speak it. We get it.