Challenge
Stretch Zone, a pioneer in the assisted-stretching industry, was in growth mode but lacked general awareness of its brand, business opportunity and leadership in the sector.
Break-Out Strategy
Get the company’s founder and key executives to stretch beyond their comfort zone and flex into highly visible communications activities that grow the Stretch Zone footprint, customer and referral bases and gain franchisee interest.
Program
Earning Key Media Coverage
- rbb prioritized earned media efforts in line with Stretch Zone’s growth
- This included outreach to promote new studios; editorial coverage in consumer and lifestyle publications to generate awareness of services; and thought leadership opportunities.
Leverage Partnerships
- Maximize exposure of Stretch Zone’s partnership with NFL legend Drew Brees through highly targeted media interviews and brand activations.
- Cement the company’s credibility as a much-needed service for athletes and wellness enthusiasts.
Stretching Brand Visibility
- Optimize all external communications to increase awareness and ensure new Stretch Zone studios appear in relevant searches and can be easily found to increase the brands digital footprint and trial among prospective customers.
Results
341MM+
Earned Media Impressions
10+
Media Placements Highlighting Recent Partnership with Drew Brees
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