Challenge

Get more small businesses to go global with DHL. DHL Express was looking to completely revamp their Flash-based web portal for new and existing customers. They sought out rbb to provide not only counsel on best practices but also a forward-thinking, design-savvy approach to rebuild the website from scratch.

Breakout Strategy

  • Put the customer first, always, by identifying the main aspects of the average DHL customer’s needs and building the website around that.
  • This process also uncovered that almost 50% of customers used mobile devices to access DHL’s website.
  • Intensive press relations with creative integration.
    • Top 5 video series
    • Manage Twitter (service/marketing)
    • Creative assets: infographics, gifs, etc.

Program

  • Delivered a completely fresh, original and modern design that would be both eye-catching and easy-to-navigate.
  • Created a thought leadership blog that would promote DHL’s expertise in their industry and provide valuable knowledge to their customers.
  • Completely overhauled the instructional portion of the DHL website to make learning about working with DHL a breeze.
  • Integrated a news aggregator, which would provide customers with the latest news in the shipping industry.

Results

rbb created an award-winning website redesign for DHL Express using digital and design best practices, including more engaging visuals, which were boosted with social media support.

262K

Top 5

Video Views

40+

Media Placements

66%

Increased

Blog Views

14K

People

Driven to Video Blogs

23%

Increase

in Average Time Visitors Spent on “Vlog” Pages vs. Blogs

77%

Increased Community

Community Growth