the power of
Break-Out Brands™
rbb has developed a proprietary data-based brand strategy methodology that focuses on defining a brand’s truth to its core customer, declaring it honestly, emotionally and consistently, and delivering impact and loyalty. We call it BOB™: Break-Out Brand™ approach that focuses on the power of a brand to make an emotional connection with your customers.
The Break-Out Brand™ philosophy was initially created as a counterpoint to challenger brand marketing. Today, we say forget the competition, focus on making authentic connections with stakeholders, deliver a better service or product and tell your story honestly.
That means keeping it real, with an informed dialogue with customers, employees, vendors, shareholders about how you will deliver for them – without the BS.
Do that and you’ll make the biggest impact on your bottom line….and everyone will be happy.
We’ve got data-backed expertise on
“Building Brand Love”
For the last 8 years, rbb has committed to broad research on key indicators and trends in what brand love means, and we’ve seen a lot and are ready to share the insight toward a refreshed approach and renewed marketing action. We are pleased to share the Break-Out Brand™ Research and then invite you to have the conversation with us.
are you a Break-Out Brand™?
Download the Break-Out Brand™ Research Here
We found many marketing leaders and CMOs aren’t happy with the depth of loyalty of their customers. Repeatedly, we see disconnects in what customers want vs. what brands deliver and here begins the work to close the gap. This year’s survey of leading Chief Marketing Officers is no different.
Here’s a preview of what we learned:
bridging the gap between your brand and your consumer.
when asked, CMOs and consumers ranked their brand expectations
CMOs
why the gap on
trust quality and service?
Today’s consumers have higher expectations of brands they choose.
But if the product or service doesn’t live up to their expectations, no amount of “positive experience” will make up for it.
Consumers
As you can see, the gap in what should be first is pretty wide and most curious was the frequency with which we heard this from those surveyed. As an example, when it came to protecting privacy, CMOs were planning on being twice as aggressive with customer data than customers wanted them to be.
bridging the gap between your brand and your consumer.
when asked, CMOs and consumers ranked their brand expectations
why the gap on
trust quality and service?
Today’s consumers have higher expectations of brands they choose.
But if the product or service doesn’t live up to their expectations, no amount of “positive experience” will make up for it.
why the gap on
trust quality and service?
Today’s consumers have higher expectations of brands they choose.
But if the product or service doesn’t live up to their expectations, no amount of “positive experience” will make up for it.
The data is in:
CMOs know the importance of emotional connections.
Our data proves repeatedly that savvy marketers of global blue chip brands were 2X MORE LIKELY to prefer Being Loved vs. Being Profitable.
No surprise. Love talks.
Especially in times like today, authenticity, truth, consistency are the measures that are at the heart of a consumer’s relationship with a brand and that personal emotional loyalty is, not only profitable, but priceless.
Of consumers surveyed, the message is loud and clear:
83% are willing to pay more from a brand that puts them first,
while 20% said they would even pay up to 50% more!
Truth: are you a Break-Out Brand™?
We are proud to share BOB™ that leverages cutting-edge data-backed insight of how global brands’ fare against customer expectations, and how these learnings can be adapted to actionable solutions.
You’ll have the opportunity to gain a top-line measurement of your organization, and also participate in our ongoing customer panels to get detailed results.
It doesn’t matter if your organization is new, old, large or small, adopting the Break-Out Brand™ strategy is a proven approach to understand your business better and sure to bring you closer to your customer and your success goals.
In today’s changing and uncertain environment, it is even more critical to understand customer service expectations, the importance of building an employee culture of empowerment, and trends in marketing tools.
Let us share the expertise we know how to make work for you.